Latest News    Ben just competed at US Cycling Championships in Irvine, California

Ben’s career encompasses over 15 years of marketing, management and operations experience with a variety of companies. Currently, he is the Director of Marketing Operations & Optimization at Experian Consumer Direct, launching an Identity Theft Protection vertical for sites including FreeCreditReport.com, FamilySecure.com and ProtectMyID.com. His responsibilities include marketing campaign direction and optimization, user experience, and vendor management. He was previously at Experian Interactive Media as a Product Manager at ClassesUSA.com. There, he developed applications and tools for internal users, as well as focused on reducing undeliverable leads. He also segmented, optimized and AB tested landing pages and email campaigns, while increasing service and conversion rates on the company's websites. Ben is a certified in Landing Page Optimization by MarketingExperiments / MarketingSherpa.

Formerly, as the Marketing Integration Manager for Academic Loan Group in San Diego, he developed and implemented consumer direct and e-marketing programs, created new marketing initiatives, developed an extensive loyalty program and an enterprise reporting system, and managed a Visa card program launch, among other duties.

Ben also currently manages Innovative Blast, a marketing agency and is responsible for the team that produces all sponsorship and regional advertising for Delta Air Lines. He led development of an e-commerce application and numerous interactive projects. Other clients include Experian/Affiliate Fuel, PodBlaze and several other start-ups.

Previously, he was the creative director and product marketing manager for SalesBuilder (now Magnify360), an enterprise behavior profiling and targeting application. Becoming an expert at customer segmentation and targeting, he also maintained duties as an account manager, providing strategic marketing consulting and developing online and offline marketing campaigns for clients including Intuit, Citrix and Frontrange, as well as handling product manager roles, from triaging bugs to managing an overseas team of developers.

Earlier, while pursuing his MBA, Ben founded AccountNow (latest news) , a financial services company for underserved communities and unbanked individuals, creating everything from the business plan and financial projections to test marketing campaigns to demonstrate market response. Along with his partner, the pair raised $3.5M in venture capital to launch the company. He currently provides marketing consulting services to the company, which is based in the Bay Area.

During the fundraising period, he was also responsible for developing numerous International marketing, card-based, and promotional campaigns for Action Online, an Internet casino and onsite terminal software provider for land-based casinos.

As a founder of E-Commerce Processing, another financial services company, Ben was responsible for spearheading numerous innovative marketing ideas and leading development of private label loyalty and gift programs for thousands of merchants. Over the years, Ben has also worked as a marketing consultant and web/graphic designer for a variety of B2B and B2C clients.

With years of arts and entertainment experience, Ben accomplished a life-long dream by producing Deuces, an internationally-released feature film which also won Best Feature at the Telluride Indie Film Festival in 2002. It was the world's first film produced in High Definition 24p. He has also produced a sitcom pilot and written several feature film and sitcom scripts, including specs for "Dharma & Greg" and "Spin City".

He has extensive management and marketing experience organizing over eighty sports, music and charity events around the country since 1991, working on staffs of the US Olympic Trials and other International sports events. In 1994, his Claremont Criterium was voted Southern California Race of the Year.

After college, Ben started as a professional Traffic Engineer, and excelled at building traffic jams. He also helped design a sealed, collapsible glovebox for the Space Shuttle (flew on STS-66 in November 1994), and was a Spinning Instructor.

Ben has an MBA in Global Business and Finance from Pepperdine University and a BS in Engineering from Harvey Mudd College in Claremont.