Benjamin Liu :: Marketing & Web Site Optimization

An artist at heart since childhood, I have always enjoyed making things look good. Combined with years of marketing and promotions experience, as well as a strong mix of creative and analytical skills, I have been fortunate to turn a hobby into a successful career.

With a strong business background and marketing eye, I provide far more value to my projects than a typical graphic/web designer. I bring broad perspective from other industries, as well as experience of best practices in marketing, web site optimization, lead capture and behavioral targeting, which involves segmentation and targeting the right customers with relevant and effective messaging to drive your desired actions.

To get ahead in this day of cluttered advertising and fragmented media, it's not just design that matters, but more and more about delivering a unique experience with relevant content to capture your customers' interest ... the cover of your book will get attention, but it's what's inside that counts.

Here are some of the services I can do for your organization, from research and concept development, to production and implementation, to testing and optimization:

MARKETING

Online and offline marketing strategy
Landing page optimization
Customer segmentation and analysis
Behavioral targeting
Campaign development and execution
Messaging development and copywriting
Direct response marketing
E-commerce strategy
Media planning
Events/PR/promotions
Business planning
Market research
Product management
Reporting and analysis

DESIGN

Creative direction
Web site design and development
Advertising design
Brand identity
Print collateral design
Online media
Flash design
Video production

Feel free to contact me for more information.

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