An artist
at heart since childhood, I have always enjoyed making things
look good. Combined with years of marketing and promotions experience,
as well as a strong mix of creative and analytical skills, I
have been fortunate to turn a hobby into a successful career.
With a strong business background and marketing eye, I provide
far more value to my projects than a typical graphic/web designer.
I bring broad perspective from other industries, as well as
experience of best practices in marketing, lead capture
and behavior profiling, which involves segmentation and targeting
the right customers with relevant and effective messaging to
drive your desired actions.
To get ahead in this day of cluttered advertising and fragmented
media, it's not just design that matters, but more and more about
delivering a unique experience with relevant content to capture
your customers' interest ... the cover of your book will get
attention, but it's what's inside that counts.
Here are some of the services I can do for your organization,
from research and concept development, to production and implementation,
to testing and optimization:
Marketing:
Online
and offline marketing strategy
Customer segmentation and analysis
Behavioral profiling and targeting
Campaign development and execution
Messaging development and copywriting
Direct response marketing
E-commerce strategy
Media planning
Events/PR/promotions
Business planning
Market research
Budgeting and financial planning
Product management
Reporting and analysis
|
Design:
Creative direction
Web site design and development Advertising design
Brand identity
Print collateral design
Online media
Flash design
Video production |
Feel free to contact me for more information. |